2. It’s the economy! The bottom-line reality is that the company makes a lot of money, spends big with other businesses large and small, and directly and indirectly creates jobs. A hot release could help propel Apple and do some significant good for the economy at large.
3. Design directions
The days are long over when Apple’s designs dictated what every other vendor would do. The widely discussed possible move to a larger phone screen is an example of the company following competitors from behind. It could be that by this time tomorrow the idea of a wearable device that sounds silly now will suddenly drip with screamingly obvious appeal, particularly if you see how your life could be healthier, more active, or otherwise improved.
4. Business directions
Google Android may be the operating system of choice for most of the mobile world, but Apple products have an affinity for higher-end markets. Given that the company has pushed connections to its products in accessories, automotive, home, apparel, and many other segments of the economy–including basic payment for goods and services, if rumors are correct–it is difficult if not impossible to be in business and ignore Apple’s moves.
5. Because you can’t get away from it And an Apple product announcement, particularly one as closely watched as this one, inevitably becomes an event. There will be broad coverage on the media and social networks that will be hard to miss.
Sudip Das's Blog 